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‘Traditional’ Versus Interest-based Negotiation

From: Claudette, Maple Grove, Minnesota

Sam Boutique Boutique promotion promotion Sandals Edelman Question: What is the difference between traditional and interest based bargaining?

Response: Most people view the traditional process of negotiation as a means for doing whatever you can to maximize your gains — or minimize your losses — when reaching an agreement in a transaction involving an exchange of assets. Traditional bargaining is often seen as requiring that the parties each take and hold to a position. In common parlance, that’s referred to as the ‘my way or the highway’ approach.
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Assets are exchanged in interest-based negotiation as well, but there is more consideration given to why a particular outcome is desired by each negotiating party. In very general terms, the answer to the ‘why’ question reveals a party’s interests. When parties are negotiating over interests, the process can become more collaborative. Someone will want to negotiate with a particular other party because the initiator of the process thinks — hopes — that the other party can add value to his/her situation.

When a party adopts and tries to stick to a position, often the only way s/he can change from that position means they have to back down, to lose face. If the negotiators focus on interests, changing the design of elements of possible agreement is less a sign of backing down and more indicative of discovering that someone else’s ideas contribute to a better way of satisfying interests.

Some folks call interest-based negotiation the ‘win/win’ approach. We view interest-based negotiation as a process that yields an agreement each party will willingly fulfill. That recognizes that absolute equality of results is not necessarily a realistic expectation in negotiation — but that a fair process can yield a more durable agreement.

Good luck,
Steve

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The Negotiation Skills Company, Inc.   P O Box 172   Pride's Crossing, MA 01965, USA   
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