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The Nespresso story began over 30 years ago with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee just like skilled baristas.

The Nespresso concept has redefined and revolutionised the way millions of people enjoy their espresso coffee today. It has shaped the global coffee culture. Thanks to continuous innovations and highest quality, Nespresso has evolved from being the pioneer and trendsetter for portioned coffee into a worldwide reference.

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Pioneering years: trial & error

Nespresso, a company wholly owned by Nestlé SA, introduces its first machines and launches the first four Grand Cru varieties.

The Nespresso system and business model are constantly refined to continually enhance the consumers’ coffee experience.


COMPANY: Nespresso SA, a Nestlé Group company, is founded. Inspired by Luiggi Bezzera’s original espresso coffee concept, it develops a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver perfect coffee.
SYSTEM: Four initial coffee varieties includes Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto), and the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines.
MARKETS: The concept is first tested and launched in the office coffee sectors of Switzerland, Japan and Italy.

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MARKETS: The Nespresso system is introduced in the Swiss household market with Turmix as machine partner.
SERVICE: The Nespresso Club is created to offer a range of exclusive and personalised customer services. It will become a distinctive feature of the Nespresso brand.
BRAND: The first Nespresso consumer mailing is produced with a member-get-member offer. Growth at this stage is entirely consumer driven.


COMPANY: The first Nespresso capsule recycling program is introduced in Switzerland with 34 collection points.
MACHINES: While Nespresso develops its own machines, Eugster becomes their exclusive producer.
MARKETS: Nespresso is introduced in the household sectors of France and the United States to mark the first major expansion.
BRAND: Distinctive marketing depicting Nespresso as the ultimate coffee experience plays a key role in inspiring the brand’s development.


SERVICE: Chocolate squares are introduced as an accessory.


COFFEE: Hough promotion Society Boutique Sole for Heels Julianne Toscana (now Arpeggio) becomes the sixth Nespresso coffee variety after Roma. A second line is installed at the Nestlé factory in Orbe to double capsule production capacity and meet demand.

Materials Fabric details not available.
Sole promotion Boutique Julianne Heels for Hough Society wfdIqxd Sole promotion Boutique Julianne Heels for Hough Society wfdIqxd